Dr. Jana Diels

Project Manager Consumer Research

Dr. Jana Diels
Project Manager Consumer Research

Tel: +49 (0) 30 / 259369-02
Fax: +49 (0) 30 / 259369-09

Jana Diels is project manager for consumer research at ConPolicy and responsible for scientific studies in the field of behavioral economics, consumer behavior and consumer policy.

Her areas of expertise comprise, inter alia, the conduction of consumer surveys and behavioral experiments as well as analytic studies regarding structures and instruments of consumer policy.

Jana Diels has implemented projects for e.g. the German Federal Ministry of Justice and Consumer Protection, the German Federal Environment Agency, the Ministry for Climate Protection, Environment, Agriculture, Conservation and Consumer Protection of North Rhine-Westphalia (NRW) as well as the Gesellschaft für Internationale Zusammenarbeit (GIZ).

Prior to joining ConPolicy, she worked in international marketing at Beiersdorf and as a graduate student and lecturer at the Humboldt University of Berlin in the Department of Marketing. Here she taught quantitative research methods, consumer behavior in the consumer goods sector and strategic marketing in the bachelor's and master's degree programs.

In addition to regular participation in international conferences (including Marketing Science, EMAC), Jana Diels also taught at the annual International Summer School in Economics and Management in Havana (Cuba) and was involved in development projects in Africa and Asia.

Selected publications

Selected lectures and presentations

  • Expert Forum of the Federal Environment Agency: Effective means against food waste - Behavior change through nudging (Berlin, September 6, 2017)
  • Berlin PubTalk: Nudging – better regulation or manipulation of citizens? (Berlin, February 16, 2016)
  • NovoArgumente: Lost in consumption jungle? Consumer policy between protection and paternalism (Berlin, December 1, 2015)