Dr. Max Vetter

Project Manager Consumer Research

Dr. Max Vetter
Project Manager Consumer Research

Tel: 030 / 259369-03
Fax: 030 / 259369-09

Max Vetter is project manager for consumer research at ConPolicy and responsible for projects in the field of consumer behavior, consumer policy and sustainability. Another focus of his work is designing and moderating workshops on various topics.

Max studied Psychology at Heidelberg University and the University of Western Ontario (Canada). After his studies, he worked as a research associate and PhD student in the project „The Behavioral Dimension of Social Investment“ at the Centre for Social Investment at Heidelberg University. In his doctoral thesis, Max focused on the possibilities and boundaries of nudging sustainable behavior through choice architectures and the influence of individual environmental attitudes. For his dissertation, he received a scholarship by the German National Academic Foundation.

His research is published in the Journal of Behavioral Decision Making, in Comprehensive Results in Social Psychology and in Diagnostica. It was presented on national and international conferences.

Prior to joining ConPolicy, Max also worked as a freelancer in human resources consulting and in various consulting projects focusing on organizational development where he gained moderation experience.

Selected publications

Selected lectures and presentations

  • Municipal Climate Protection Conference Baden-Württemberg: Nudging for climate protection - new strategies for behavior change (Stuttgart, November 29, 2017)
  • WINK - The Nudge Conference: Nudge me if you can - how defaults and attitude strength interact to change behavior (Utrecht, Netherlands, June 24, 2017)
  • Agency for Climate Protection and Energy Baden-Wuerttemberg (KEA): Nudging for climate protection: How to foster behavior change with small nudges (Karlsruhe, May 9, 2017)
  • Heinrich-Heine-University Düsseldorf: On hindsight biases in art forgery and green nudges to save the climate - psychological contributions to solving some of our society's problems (Düsseldorf, December 21, 2016)
  • Interview with Dr. Max Vetter on Nudging

Selected moderations

  • Forum sustainable palm-oil (FONAP): The social dimension of sustainable palm-oil production: Human rights and food security: Workshop at the general assembly (Berlin, September 27, 2017)
  • Federation of German Consumer Organisations (vzbv): In-house training "Banken aktuell" (Ulm, July 19 & 20, 2017)
  • German International Cooperation (GIZ): Moderation of the implementation and internationalization working group of the Partnership for Sustainable Textiles (Berlin, June 8 & 9, 2017)
  • Federal Ministry for Economic Cooperation and Development (BMZ): In-house workshop (Berlin, February 27, 2017)
  • BMW Group: Stakeholder dialog supply chain (Berlin, December 8, 2016)