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Marlene Münsch

Project Manager Consumer Research

Marlene Münsch
Project Manager Consumer Research

Tel: 030 / 259369-07
Fax: 030 / 259369-09

muensch@conpolicy.de

 

Marlene Münsch is project manager for consumer research at ConPolicy and responsible for conducting scientific studies and consultancy projects in the field of consumer behavior, consumer policy and behavioral insights. In particular, she focuses on sustainability, digital transformation and alternative consumption patterns. Other focal points of her work at ConPolicy include conducting consumer surveys and behavioral experiments as well as analytical studies of consumer policy structures and instruments. Marlene Münsch contributes her expertise to projects for the National Climate Initiative (NKI) and the Federal Office for Radiation Protection (BfS).

Marlene Münsch studied psychology with a minor in behavioral economics at the University of Groningen (Netherlands), the ELTE University Budapest (Hungary) and Leiden University (Netherlands), where she completed her Master of Science with distinction. Her studies focused mainly on consumer and environmental psychology. In her bachelor thesis she dealt with the influence of littering and social norms on sustainable decisions. In her master thesis she conducted a behavioral public goods experiment. She is an active member of the initiative Psychology in Environmental Protection (IPU e.V.).

Before joining ConPolicy, she was a research associate at ISIconsult Institute for Social Innovation in a project on waste prevention and target group specific communication. Previously, she was a research assistant at the department of social and organizational psychology at the University of Groningen and held positions in quantitative market research at Ipsos and in the division consumer and market insights at L'Oréal. Here she conducted empirical studies and workshops on consumer behavior and trends in the consumer goods sector.

Ausgewählte Publikationen

  • Münsch, M. L. (2018). When climate is conditional on cooperation success: The role of interdependence asymmetry and inequity aversion. Leiden: Leiden University Library.
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  • Münsch, M. L. (2016). Spreading behavior across people: The effects of costly signals and internal attribution on green consumer behavior. Groningen: University of Groningen Library.