05/23/2019

Shaping digitalization responsibly
ConPolicy-Keynote on Corporate Digital Responsibility

Digitalization offers great opportunities for society. New technologies to boost sustainable consumption or inclusion with the help of algorithms are only a part of the diverse possibilities. Nevertheless, digital transformation also implies major challenges such as for data privacy and security as well as consumer participation.

The more relevant digitalization becomes in companies, the more they have to deal with their digital responsibility. Therefore, Corporate Digital Responsibility (CDR) was discussed in the in the consumer policy and sustainability committee of the German Brand Association. ConPolicy-project manager Dr. Sara Elisa Kettner gave a presentation where she introduced the CDR-topic as well as relevant fields of action and gave an overview on best-practice-examples.

For more information on CDR please follow this link.

05/21/2019

Project "Green Nudging"
What is Nudging? ConPolicy gives talk in Bremen

How does climate-friendly behavior arise? What is nudging? And with which nudges can climate-friendly behavior be promoted? ConPolicy project managers Dr. Max Vetter and Dr. Julius Rauber provided information on these and other questions in their introductory talk at the “Forum nudging in companies: nudging for climate protection – pros and cons“ in Bremen. ConPolicy also contributed to the subsequent panel discussion with representatives from science and practice.

The forum was the public launch event of the Green Nudging project funded by the National Climate Initiative of the Ministry of the Environment which ConPolicy is implementing together with three German energy agencies. As part of the three-year project, green nudges are developed, implemented and evaluated across different companies. Also, CO₂-savings generated by the nudges are accounted for in the project.

More about the project can be found in our reference and on the project homepage.

05/17/2019

What influences consumer behavior?
ConPolicy-Keynote on Behavioral Insights

At the meeting of the ZVEI (Association Germany’s Electrical Industry) in Dresden ConPolicy-Project Manager Dr. Sara Elisa Kettner held a presentation titling “Behavioral Insights – What influences consumer behavior?”

Within her keynote she discussed the most important concepts of behavioral economics and showed how behavioral insights tools reflect on consumer behavior in the Smart Home.