Communicate sustainable consumption more effectively with Big Points
ConPolicy involved in an online workshop on behalf of the Competence Centre for Sustainable Consumption
There are numerous tips for a sustainable lifestyle. But what really matters? Big Points of sustainable consumption are measures that are particularly important for effective environmental and climate protection. A few Big Points can ensure that the footprint is significantly reduced. In consumer communication on sustainable consumption, the Big Points should therefore be focused more strongly.
On behalf of the German Federal Environment Agency and in cooperation with co2online, ConPolicy is organizing an online workshop on this topic. The workshop is aimed at organizations that offer information and education on sustainable consumption and want to focus their content more on environmental impact. Illustrative examples, scientific backgrounds and materials for communication on Big Points will be presented and discussed together.
The workshop will take place on December 1st 2021, from 10.00 until 11.30 am.
Click here to register for the workshop, which will be held in German. The communication package on Big Points can be found here (German).
Talk on possibilities and limits of Nudges
ConPolicy contributes to panel discussion at the 5. BZfE-Forum
As part of this event organized by the Federal Center for Nutrition (BZfE), in the panel discussion entitled 'Einfach (nach)machen! Our role for the food of the future', the question was explored to what extent behavior-based measures such as nudges can contribute to a healthier and more sustainable diet and where the possibilities and limits of such approaches lie. Dr. Julius Rauber took part in the discussion on behalf of ConPolicy and presented the findings of the 'Green Nudging' project.
Besides Dr. Rauber, the discussion was attended by: Doreen Havenstein (KlimaTeller), Franziska Lienert (Too good to go), Dr. Jan Grossarth (journalist from Frankfurt am Main), Prof. Wencke Gwozdz (Justus Liebig University) and Prof. Dr. Gunther Hirschfelder (University of Regensburg).
Personalized consumer information – Ingenious solution or dead end?
ConPolicy presents results of a behavioral science experiment at an SVRV event
Consumer information is a central instrument in consumer policy and consumer law. However, this instrument has been criticized for years. Studies show that consumers are often overwhelmed by too much information rather than that it would help them in their everyday consumption.
Against this background, the German Advisory Council for Consumer Affairs (SVRV) organized a conference today on the question to what extent personalized consumer information can increase the degree to which consumers are informed as well as information success.
At the event, ConPolicy's managing director, Prof. Dr. Christian Thorun, presented the results of a behavioral science experiment commissioned by the SVRV. The experiment was conducted by ConPolicy together with Decision Context. The central results are that the personalization of consumer information in the experimental setting had no significant effects on purchasing behavior, objective informativeness and subjective informativeness, as well as satisfaction. Also, against the background of these results, Prof. Dr. Thorun concluded that the personalization of consumer information would not be a suitable approach to improve the instrument of consumer information. Instead, he pleaded
to use the instrument of consumer information more carefully, and to consider regulatory or economic instruments instead;
to ensure better decision-making architectures by drawing on behavioral science findings;
consistently pursue ‘deceptive designs’ and ‘dark patterns’.
The ConPolicy presentation and the ConPolicy study results, along with other contributions to this topic, can be downloaded from the SVRV website.
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