New ConPolicy publication
Digital marketing strategies – Relevance and influence on sustainable consumption
As part of the research project "Digitization of Markets and Lifestyles: New Challenges for Sustainable Consumption", which was commissioned by the Federal Environment Agency from January 2019 to December 2021, one focus was on investigating the impact of digital marketing strategies on consumer behavior. For this purpose, a literature review, expert interviews, cross-sectional surveys and a behavioral experiment were conducted to shed light on digital marketing strategies from different perspectives.
The results were published in the series of UBA texts in April 2022 and can be accessed from the UBA-website. More information on the research project may be found here.
Project for the European Commission
Supporting consumers exercise their rights
Denied boarding on a flight, difficulty cancelling a contract with an internet provider, or a scam with add-on insurance – these are just a few examples of the types of issues consumers face on a regular basis. Many issues can be addressed with the manufacturer or service provider directly, but some remain unresolved. In such cases it is important for consumers to know their rights and ways to seek redress. The European Online Dispute Resolution Platform (ODR platform) by the European Commission helps consumers to understand their rights and access different routes of dispute resolution. DG JUST has asked a consortium formed of VVA, LE Europe, indigo.ai and ConPolicy to support the ODR platform in this task through behavioral insights.
This behavioral study will therefore investigate the most recurrent and frequent consumer problems and the respective legal frameworks surrounding them. To this end, the consortium will analyze market data and conduct stakeholder interviews. Furthermore, behaviorally informed solutions to how consumers could be empowered to seek redress, including via the ODR platform will be tested in a behavioral experiment with 8,000 consumers in four EU Member States.
More information about this project can be found here.
Consumer needs in communication - behavioral science perspective
ConPolicy presentation at the BDIU-Strategy Forum22
On 08.04.2022 the BDIU-Strategy Forum22 took place, which addressed the relevant topics of the debt collection industry and ventured outlooks on the future of the industry. ConPolicy project manager Dr. Sara Elisa Kettner gave a keynote speech at the forum on the topic of "Consumer needs in communication - behavioral science perspective".
The presentation provided an overview of how communication from companies to consumers can be used constructively to empower them in their consumption decisions. Both good and bad practices, such as white and dark patterns, default effects or loss aversion, were highlighted using vivid examples.
ConPolicy starts research project funded by the German Federal Ministry for the Environment, Nature Conservation, Nuclear Safety and Consumer Protection
Better access to and visibility of sustainability information in online retail
The importance of online retail has been growing for years. At the same time, awareness of sustainable consumption is rising among the population. However, consumers face the challenge of finding reliable sustainability information when searching for products and making purchases. The "ZuSiNa" project (FKZ: 67KI21009A), funded by the German Federal Ministry for the Environment, Nature Conservation, Nuclear Safety and Consumer Protection (BMUV), aims to close this gap for the textile sector as an example and to make sustainability information in online retailing more accessible and visible using data-driven technologies.
The 24-month project started in March 2022 and is being carried out jointly by ConPolicy, Fraunhofer IAO (CeRRI), Fraunhofer ISI and the German Research Center for Artificial Intelligence (DFKI). In addition, wide-ranging practical partners from industry have been recruited for the project.
Further information on the “KI-Leuchttürme”-funding guideline, in which the project is funded, can be found on the BMUV and ZUG websites.
Further information on the project content and implementation can be found here.
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