Currently, reliable information on the sustainability of products is often not yet systematically and comprehensively displayed in search engines, comparison portals and online stores. The "ZuSiNa" project is addressing this gap. The project tested approaches for the technical integration of certification information and identified consumer needs for information and its presentation.
The knowledge and solutions developed in the project are now to be made available for practical use. To this end, we published an online guide in February, which can be accessed via this link (in German).
The online guide presents the central results of the project and deals with three subject areas:
- Part 1: Technical integration of label information in online retail
- Part 2: Integrating sustainability information and making it visible
- Part 3: Communicating sustainability information
The guide is aimed at practitioners in the online sector - i.e. representatives of label organizations, online stores, search engines and comparison portals, political actors who set the framework conditions for sustainability information in online retail and all other interested parties.
We wish you an exciting read.