To trigger behavioral changes among consumers, more and more findings from the fields of behavioral economics and psychology ("Behavioral Insights") have recently been applied. Various practical examples show that Behavioral Insights can encourage sustainable consumption, enable informed decisions or promote a healthy lifestyle—and all of this cost-effectively and without any prohibitions, financial incentives or additional information.

In our Behavioral Insights consulting, we help our clients develop and successfully implement behavior-based measures, so-called "nudges," starting with the analysis of the current status, through the development of tailor-made solutions, to the initial testing, implementation and subsequent evaluation of results. For this, we apply different methods of consumer research as well as different dialogue formats.