With the National Climate Initiative (NKI), the German Federal Ministry of the Environment promotes innovative projects related to climate protection. In collaboration with Energie-Konsens from Bremen, the climate protection and energy consulting agency Heidelberg - Rhein-Neckar-Kreis (KliBa) and the Saxon Energy Agency (SAENA), ConPolicy will develop, implement, evaluate and scale nudges aimed at promoting climate-friendly behavior in companies over the next three years.
ConPolicy is responsible for two work packages:
- One work package will review the current state of research, compile a "nudge catalog" with suitable nudges, and create a process aid for autonomous development of nudges. These materials will then be used by companies during the pilot phase to develop green nudges in workshops.
- ConPolicy will evaluate the implemented nudges for the purpose of providing proof of efficacy of these interventions.
In addition, the project aims at spreading in two selected model regions (Rhine-Neckar district and Saxony), as well as preparing materials for nationwide scaling.
The NKI funding enables the development and introduction of nudges in a corporate context, testing their effectiveness and thereby expand the approach to a not extensively tested context (corporate climate protection).
Further information about the project can be found here.