Today, the digital association Bitkom published the results of a representative survey on the topic of sustainability in online shopping. According to the results, 60 percent of German consumers would accept longer delivery times and 40 percent would be willing to pay an additional charge for environmentally friendly packaging to achieve greater sustainability when shopping online.
For this representative survey, Bitkom Research, on behalf of the digital association Bitkom, interviewed 1,123 Internet users in Germany aged 16 and older, including 1,024 online shoppers, online about their views on online sustainability.
These are further details:
- The majority of German consumers would accept longer delivery times (60 percent) or minimum order values or quantities (56 percent) for more sustainability in the context of online shopping.
- A further 40 percent of respondents would be willing to pay an additional charge for environmentally friendly packaging, 39 percent would find chargeable returns acceptable and 36 percent would agree to additional charges for climate-friendly shipping.
- Online shoppers also felt that retailers should pack as many goods as possible in one box (93 percent) and stop sending paper advertising brochures (70 percent). In addition, suppliers should provide more tips for climate-friendly shopping online (78 percent).
- Online shoppers try to act sustainably, especially with regard to delivery. They bundle their individual online orders (77 percent), return fewer goods (70 percent), choose environmentally friendly packaging if offered (67 percent), want parcel delivery only with electric vehicles (59 percent) and pay attention to the shortest possible delivery routes (47 percent).
Bianka Kokott, Bitkom Digital Transformation Officer, commented: "Greater sustainability is becoming an important competitive factor in online retailing. In addition to the reduction of shipping emissions and alternative packaging materials, customers also increasingly expect offers for CO2 compensation and a wider selection of sustainable product alternatives. Such sustainable offerings should no longer be seen as an option, but as an essential component of a future-oriented online business."
Source: Bitkom
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