The white paper highlights key challenges for interdisciplinary consumer research in the context of the social crises of the new planetary age. It criticizes the inadequate scientific and public debate on consumer issues and calls for a rethinking of these as a complex global relationship. The aim is to highlight key tasks and outline fields of action that enable a knowledge-based approach to the role of consumption. To this end, the white paper calls for the questioning of habitual thought patterns, the disclosure of contradictions and the initiation of collective discussions on the significance of consumption for society and the future.
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