This fall, ConPolicy project manager Dr. Annette Cerulli-Harms is on the road to present the possibilities and impacts of nudging to the world of public transport and mobility management.
The core of her message is that everyone involved in the mobility transition and those who design and implement new transport measures should know and use the tools of behavioral science. Uncovering behavioral biases and designing choice environments in a way that removes barriers and presents desired behaviors in motivating ways can help encourage more people to switch to sustainable transport alternatives.
Annette Cerulli-Harms points out that default settings, social norms and making otherwise invisible information visible can effectively break through habitual behavior patterns.
The presented results draw, among others, on the findings of our publicly funded projects Green Nudging and MOBITAT 2050 and were presented at the Future Mobility Summit of the Tagesspiegel, the Nahverkehrstage of the University of Kassel and the German Conference for Mobility Management of DEPOMM.