Many well-known video games allegedly violate current consumer protection rules. With this accusation, 22 consumer protection groups from 17 countries, led by the European Consumer Organization (BEUC), addressed the European Union. Specifically, they criticize some practices by game developers that conceal the real monetary value of in-game purchases through in-game currencies.
Microtransactions exist in many games, including well-known games such as Fortnite, Clash of Clans, Minecraft and EA Sports FC 24. By purchasing in-game currencies, players can gain various benefits in the video game, such as better equipment, shorter waiting times or player expansions. In most cases, you buy a certain amount of virtual currency or enter your credit card details. BEUC and other consumer protection groups criticize the lack of conversion into real monetary values when subsequently spending in-game currency.
Furthermore, research by BEUC and its members shows that in-game currencies can encourage gamers to spend more money. Children are particularly at risk, as they spend a lot of time playing video games but still have limited financial knowledge. According to the latest BEUC figures, young gamers in Europe spend an average of €39 per month on in-game purchases.
Agustín Reyna, Director General of BEUC, stated: "The online world brings new challenges for consumer protection, and it shouldn’t be a place where companies bend the rules to increase profits." Further: “Gamers shouldn’t need to rely on a calculator anytime they want to make an informed decision on how much they want to spend. The money they spend should be displayed in real money and deceptive practices must be stopped."