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Success factors identified for good climate communicationGerman Federal Environment Agency publishes ConPolicy report on efficient approaches in climate communication

With the Climate Change Act, Germany has committed to reducing its greenhouse gas emissions by 65 percent by 2030 and achieving carbon neutrality by 2045. In addition to political and (regulatory) legal framework conditions, targeted public communication of climate change issues is particularly important for achieving these goals. The relevance of climate communication is also underlined by the Paris Agreement and the Framework Convention on Climate Change.

Against this background, the German Federal Environment Agency (UBA) has commissioned a consortium of ConPolicy, co2online, klimafakten.de, Christopher Schrader and Dr. Mirjam Jenny, to develop a communication concept for international climate protection issues. As a basis for the next steps in the project, general efficient approaches for climate communication were identified in the first work package. The findings have been published in a report, which can be downloaded here.

Further information on the project can be found here