In order to support behavioral changes towards sustainable mobility, a wide range of material, immaterial and playful incentives are used: discounted public transport, bonuses, parking space management, toll models, user-friendly tariffs, advice or city-wide competitions. But which incentives are particularly effective? And what should local authorities bear in mind when using them?
These and other questions are addressed by ConPolicy project managers Marlene Münsch and Dr. Otmar Lell on the basis of a systematic literature analysis in the new UBA report "Incentives to promote sustainable mobility behavior". The report was produced as part of a research project carried out by ConPolicy - Institute for Consumer Policy together with the German Institute of Urban Affairs (Difu) on behalf of the Federal Environment Agency (UBA).
You can view the published report here.
Further information on the project can be found here.
