In recent years, online retail has become increasingly prominent in consumers' everyday lives. In addition to traditional online retailers, online marketplaces, where a large number of retailers offer their products through one platform, are becoming more and more important. For consumers, online marketplaces offer some advantages over conventional e-commerce models, such as the broad selection of different products. At the same time, the rapid spread of marketplaces is accompanied by challenges in the area of consumer protection.
Therefore, the DIN Consumer Council commissioned ConPolicy together with OmniQuest to conduct the research project 'Digital consumer marketplaces – Requirements, problems and barriers in everyday consumer life'. The project aims to identify the requirements, problems, and barriers along the transaction process in B2C online marketplaces.
To successfully implement the project, ConPolicy plans to use a method mix consisting of a literature analysis and a representative online survey. This approach should help to gain a comprehensive understanding of the current challenges and needs of consumers in the context of online marketplaces.
Further information on the project can be found here.