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Consumer behaviorVeggie substitutes for meat continue to trend among consumers

The German Federal Statistical Office (Destatis) published new figures on the production of meat substitutes in Germany today. The numbers show that the production increased by 6,5 percent in 2022. Meat substitute products included for this purpose were, for example, vegetarian or vegan spreads or sausages, as well as soy and tofu products.

These are further details:

  • At 104,300 tons, the 2022 production of vegetarian or vegan meat alternatives increased by 6,5 percent compared to the previous year and by as much as 72,7 percent compared to 2019.
  • However, the market share of meat substitutes was 80 times lower than for meat products (42.4 billion Euros).
  • According to the The Federal Office for Agriculture and Food (BLE), per capita consumption of meat in Germany was at 52.5 kilograms in 2022 – compared to 2012 (60.9 kilograms per capita), this was a decrease by 15 percent and the lowest value since the beginning of recording in 1989.

Source: Destatis

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