Combating climate change is a high priority for a large proportion of the German population. However, this fundamental perception of the problem does not mean that there is broad agreement on the issue of climate protection. In a political environment characterized by a succession of crises, it has become more difficult to mobilize a broad and stable social alliance for an ambitious climate policy.
Our study sheds light on which political narratives and concepts are suitable for gaining the support of a democratic majority from the center of society for comprehensive decarbonization. To this end, pollytix strategic research GmbH surveyed 2,507 eligible voters aged 18 and over across Germany in the third quarter of 2023.
The results show that the population's awareness of climate protection issues remains at a high level. However, for abstract approval to translate into concrete political support, three things are needed: a planned approach, clear measures and better communication.
The most important results show:
- The population is characterized by a high level of awareness of the problem: Climate protection remains important, even in times of crisis
- A relative majority rate the ability of politicians to solve problems and the functioning of the democratic system as not very trustworthy.
- The responsibility to protect the climate is seen as lying particularly with business and politics. Wealthier households should also be expected to make greater efforts to protect the climate.
- With regard to climate policy instruments, financial support for climate-friendly solutions is favored. A small majority is also in favor of bans, while higher prices for climate-damaging behavior are rejected.
- An important success factor for the majority ability of an ambitious climate policy lies in the persuasive power of the narratives used in political discourse to promote climate protection. As the results show, narratives can create positive basic convictions, with narratives with an economic connection proving to be particularly effective.
- While the majority expect some positive effects from climate protection, a relative majority anticipates negative consequences for Germany as a business location and with regard to the cost of living.
A broadly accepted climate policy requires targeted measures, clear communication and an emphasis on the economic opportunities for Germany. It is important to ensure the affordability of the transformation, especially for socially disadvantaged households, in order to reduce concerns. The willingness to provide financial support and regulation offers opportunities for social and solidarity-based policy-making.