What does research say about consumption detox challenges? And what helps us to consume less in the long term? These questions were at the centre of the new podcast episode of We are Fashion Revolution. Psychologist and ConPolicy project manager Marlene Münsch was a guest in this episode and shared exciting insights on the topic of ownership reduction from the citizen science project ‘My thing - I am what I (don't) have’. Fashion Revolution Germany's podcast series ‘From Awareness to Action’ sheds light on how good intentions become real changes.
Marlene Münsch reports on why sustainable decluttering is more than just clearing out, how the conscious use of consumer goods succeeds and what role social norms, marketing and personal routines play. Practical tips are also discussed on how sustainable consumption habits can be established - from consumer detox to sharing and repairing.
Listen to the podcast episode here.
You can find more information about the project here.