This publication focuses on psychological, sociological and ethical aspects of buying and consumption: Does buying really make people happy? Or does it lead to frustration, joylessness or boredom?
Advertising suggests a gain in pleasure through buying. Every product is supposed to make life more beautiful or at least better. But does buying actually make people happy? Or does it lead to frustration, joylessness or boredom, which is supposed to be overcome by a new object? Can consumption lead to a guilty conscience or a sustainable lifestyle to overload? These and other questions about psychological, sociological and ethical aspects of purchase and consumption are the focus of this yearbook.
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