Dr. Jana Diels

Dr. Jana Diels works as Project Manager for Consumer Research at ConPolicy and is responsible for the implementation of strategic consulting projects and scientific studies in the areas of consumer policy and consumer behavior.

Her thematic focus includes sustainable consumption as well as drivers and influencing factors of sustainable behaviors in online and offline contexts, political youth participation as well as structures and instruments of consumer policy.

Jana Diels has implemented consulting and research projects for the European Commission, the German Federal Ministry for the Environment, Nature Conservation, Nuclear Safety and Consumer Protection (BMUV), the German Federal Ministry of Justice and Consumer Protection (BMJV), the German Federal Environmental Agency (UBA) and the German Federal Ministry of Food and Agriculture (BMEL), among others.

Jana Diels is an expert in empirical social research. Her methodological focus is on the planning, implementation, and evaluation of (large-scale) quantitative surveys, qualitative surveys such as focus groups (on- and offline), in-depth interviews or user experience tests as well as the evaluation and further development of political strategies.

Jana Diels studied International Management and Business Administration at the University of Flensburg and the Humboldt University Berlin. Here, she wrote her doctoral thesis on factors influencing consumer decision-making.