This is a manifesto for how applied behavioral science can fulfill its true potential. The behavioral insights movement has flourished over the last decade. There is now a vibrant ecosystem of practitioners, teams, and academics building on each other’s work across the globe. Their focus on robust evaluation means we know that this work has had an impact on important issues such as antimicrobial resistance, educational attainment, climate change, and obesity. The Behavioural Insights Team is proud to have been a pioneer of this growth. However, BIT and others in the field also realize that behavioral science needs to evolve further over its next decade. In this manifesto the authors takes a clear-eyed look at the challenges facing the field and offer ten proposals for making further progress. As a starting point, they present the main arguments from critics of the behavioral insights approach on the following page.
Link zur Publikation