These guidelines – developed by Consumers International and its member organizations – set out recommended actions for governments, marketplaces and sellers to take into account when developing policies and regulations on the safety of products sold through online marketplaces and wider digital markets. Although primarily addressing issues arising from the growth of online marketplaces, many of the recommendations will also be relevant and can be applied to online retailers selling directly to consumers. For the purposes of these Guidelines, online marketplaces are defined as those businesses that provide or use digital channels to connect providers and consumers. They may also sell products direct to consumers themselves. Unsafe products are defined as products that pose a risk of physical harm to consumers.
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